Citrix Introduces Incentives Designed to Drive Growth, Profit and Predictability for Partners

Updates designed to deliver predicable engagement and drive new opportunities in the mid-market

man and woman working

Fort Lauderdale, FL. – April 6, 2016 – As part of its ongoing commitment to the partner community, Citrix today announced updates to its partner program and incentive portfolio. Citrix is delineating its partner incentives to reward distinct sales activities. Specifically, Citrix is introducing a new suggested upfront discount for partner-identified and qualified opportunities, clarifying existing incentives to focus rewards on objective activities, and expanding its marketing development funds to fuel partner growth.

Recalibrated incentives will reward Citrix partners for the value they bring to the entire sales cycle focused on two distinct selling functions: identifying and qualifying new opportunities and solution selling in existing and new opportunities. 

Enhanced Resources and Incentives for Identifying and Qualifying New Opportunities

Designed to drive mid-market focused demand generation and enablement activities that target high-potential opportunities, Citrix is introducing a new Strategic Development Fund for Citrix Solution Advisors (CSAs) and distributors. To be introduced in July 2016 in the Americas and EMEA, it will replace existing marketing fund programs and provide partners with funds to drive down the cost of planned and documented marketing activities which target the highest ROI opportunities in the mid-market. A rollout is intended to follow in the Asia Pacific and Japan region later this year.

On May 9, Citrix will launch the Net New Partner Sourced program to enable CSA, SI and ISV partners to be rewarded for identifying and qualifying new opportunities, especially in the mid-market. Under the program, partners will be eligible for a seven percent suggested upfront discount on all new partner qualified opportunities. This new incentive is additive to existing up front suggested discounts including Specialist CAR Plus and Opportunity Registration for Networking. Partners will continue to be rewarded for solution selling in all market segments through the Citrix Advisor Rewards program, regardless of whether or not they are the fulfilling partner. Altogether, partners can realize an increase in overall incentive payout of up to ten percent. 

Simplified Rewards for Solution Selling

In response to partner feedback, Citrix is updating all aspects of the CAR program with simplified objective processes that reward solution selling activities throughout the sales cycle. Citrix is enhancing the rules in place to streamline interaction between partners and the Citrix sales organization throughout the entire incentive registration lifecycle.

While these program updates are focused on the significant mid-market opportunity, Citrix incentives are available across all market segments and for deals targeting new and existing customers.


We are focused on helping our partners bring our solutions to the mid-market and making Citrix the most profitable vendor on which our partners can build a business. We are committed to increasing the value of our partner programs and resources. The changes we’re announcing represent a second wave of improvements in 2016 and are designed to promote growth, drive profit and give our partners greater predictability, especially for those partners that invest in their relationship with us and look to target the mid-market.
- Kimberly Martin

vice president, worldwide partner sales and strategy


The updates to the Citrix incentives portfolio provide clarity, simplicity and predictability. The Strategic Development Fund gives us the flexibility to fund the right demand sourcing activities. Net New Partner Sourced speaks to our strength and affirms our focus on new customers. When combined with CAR, the Citrix portfolio rewards us for the kinds of activities we need to do to be successful.
- Paul Kunze

vice president

Intrasystems Inc.

We are pleased that Citrix has an incentive portfolio that now rewards us for our work across the entire sales cycle and recognizes the investment we’ve made in their business. They are truly demonstrating their commitment to their partners and we are looking forward to working with them to win together, especially in the mid-market.
- Ira Silverman


Gotham Technology Group

Once again Citrix has knocked it out of the park by creating partner focused programs that make them the best channel company in the business. These new programs focus on what is at the heart of success as it relates to partners driving net new business, especially in the mid-market. Investment in marketing and business development to create in partnership with the Citrix team these new opportunities. Substantial rewards that will get the attention of sales teams and business owners. Finally, a program that is simple to administrate that has no negative effects on any stakeholders. Our commitment and focus on Citrix just got a lot deeper.
- Mike Strohl



About Citrix

Citrix (NASDAQ:CTXS) is leading the transition to software-defining the workplace, uniting virtualization, mobility management, networking and SaaS solutions to enable new ways for businesses and people to work better. Citrix solutions power business mobility through secure, mobile workspaces that provide people with instant access to apps, desktops, data and communications on any device, over any network and cloudWith annual revenue in 2015 of $3.28 billion, Citrix solutions are in use at more than 400,000 organizations and by over 100 million users globally. Learn more at www.citrix.com.

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