Arca Continental Leverages Citrix Solutions to Drive Growth and Expand Customer Base

Families and Neighborhoods Thrive Thanks to Social Responsibility Programs for Small Businesses in the Local Community

For international manufacturing businesses such as Arca Continental, one of the largest Coca-Cola bottlers in the world, the logistics of delivering shipments to different global locations is quite complex.  Arca Continental uses Citrix solutions to seamlessly deliver business applications to more than 22,000 users globally across a diverse service area, including Mexico, Peru, Argentina, Ecuador and the United States. Additional to the beverage business, Arca Continental owns Wise Foods, one of the oldest snack brands sold in the U.S.; is the majority stakeholder of PetStar, which is the largest food-grade recycling plant in the world; runs a vending machine business unit with 44,000 machines; participates in several sugar mills in Mexico and Argentina; manages dairy businesses in Ecuador and Mexico; operates Bokados, one of the leading snack brands in Mexico; and, lastly, owns Inalecsa, the leading bakery in Ecuador.  Arca Continental sells to large corporations as well as more than one million small local businesses, and operates over 400 dispersed distribution centers, with over one million transactions daily, and four million boxes of product delivered daily. Citrix technology helps to make it possible for the processes and systems across this wide variety of companies to operate consistently and securely 24 hours a day, seven days a week so that customers of all sizes receive efficient and consistent service.

Just as important, Arca Continental focuses on social responsibility projects that generate shared value and are at the core of the business mission. Arca Continental takes pride in the Latin America culture, the family, and small “mom-and-pop” grocery stores, or “tienditas,” that make up the hub of the neighborhood by providing not only snacks and drinks, but a place to pay a bill, buy prepaid phone cards, money transfers and more. These stores are essential to the livelihood of many rural communities. More than sixty-five percent of Arca Continental’s sales come from the “tienditas”  segment and much of the business mission centers on empowering these small business owners to succeed. As these small businesses thrive, so do their families and the neighborhoods that rely on them, and in turn, so does Arca Continental. Having the Citrix technology platform in place, Arca Continental is ready to support future growth and focus on social responsibility, from educational programs to entrepreneurial classes that allow the owners of tienditas to manage their businesses and become more profitable.

            In recognition of the success of the work Arca Continental has done together with Citrix channel partner Virtualizacion y Nuevas Tecnologías, attendees at Citrix Synergy voted Arca Continental as the winner of the 2016 Citrix Innovation Award. This award recognizes visionary customers who are using Citrix solutions to securely deliver apps and data while achieving business and organizational success, market share growth and competitive momentum that goes beyond the industry norm.

Social responsibility is in our DNA at Arca Continental. All of us here are fiercely proud of the support we provide to the communities we serve, from our manufacturing and distribution operations that supply thousands of jobs, to the small and large retail businesses we support. Citrix solutions empower Arca Continental to create revenue streams and sources of employment, while also enhancing the business’s needs to grow and expand as a corporation.
José Güereque
Chief Innovation and Information Officer
Arca Continental

About Citrix

Citrix (NASDAQ:CTXS) aims to power a world where people, organizations and things are securely connected and accessible to make the extraordinary possible. Its technology makes the world’s apps and data secure and easy to access, empowering people to work anywhere and at any time. Citrix provides a complete and integrated portfolio of Workspace-as-a-Service, application delivery, virtualization, mobility, network delivery and file sharing solutions that enables IT to ensure critical systems are securely available to users via the cloud or on-premise and across any device or platform. With annual revenue in 2015 of $3.28 billion, Citrix solutions are in use by more than 400,000 organizations and over 100 million users globally. Learn more at


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