The market for Desktops-as-a-Service (DaaS) and workspace services continues to mature and evolve attracting a new influx of traditional value-added resellers (VARs) and solution providers who are now offering application, mobility, networking and data services.
Findings from the Citrix 2017 survey of global service providers showed workspace service providers are targeting and serving larger business customers. The survey also showed growth among service providers who resell software and hardware following the traditional VAR business model, after minimal change in previous years. 68 percent of the service providers reported that they are also reselling through the traditional Citrix VAR (i.e. Citrix Solution Advisor) program. This is up 7 percent from the past three years where the Citrix Service Providers consistently reported that 61 percent of them also participated in the traditional VAR partner program.
In addition, the survey showed that the market for DaaS and workspace services continues to mature and expand based on the following high-level takeaways:
How many Citrix Service Providers are also offering traditional Value-Added Reseller (VAR) offerings as Citrix Solution Advisors (CSAs)?
After three years of results within one percentage point, 2017 results showed a 7 percent jump of CSAs who are also Citrix Service Providers.
Do service providers expect DaaS revenue to grow?
Citrix Service Providers continued to be optimistic regarding projected growth with 70 percent anticipating increased DaaS revenues, which is consistent with the previous two surveys.
What is the average size of your services customer in terms of seat count?
More service providers reported providing DaaS and workspace services to larger customers compared to previous years. In the 2017 survey, 16 percent of respondents reported serving customers with more than 500 seats compared with 13 percent in 2016, and just 6 percent in 2015.
This growing demand for DaaS and related IT services among larger organizations indicates that the market is maturing and is increasingly viewed as a reliable, high-value service.